Case Study: Carousell lowers user acquisition costs with Smartly.io

From Social to Sell with Carousell Cost-Effective user Acquisition with Smartly.io

Carousell, a mobile classifieds app, needed a more cost-effective method for user acquisition on Facebook, their largest social media channel. To scale their advertising efforts, they sought a partner and selected Smartly.io for its innovative automation features and access to the latest Facebook ad solutions.

Smartly.io implemented its bespoke automation, including Dynamic Image Templates and Predictive Budget Allocation, to streamline Carousell's campaign management. This solution allowed Carousell to refocus efforts on strategy and innovation. As a result, the company is now acquiring customers at a lower cost than ever before, with automated campaigns consistently outperforming static ads and hitting key performance indicators.

Carousell

Arun Kumar

Head of Digital Marketing