Case Study: Keno achieves 38X more new customers with Smartly.io

Keno Hits the Jackpot with 38X More New Customers

Keno, a lottery brand of Tabcorp, needed a faster way to create timely, customized social ads with current jackpot amounts at scale while bringing paid social in-house. The team was blocked by the complexity of managing feeds and needed more transparency and agility in their campaigns, so they turned to Smartly.io for help.

Smartly.io built and automated feeds tied to Keno’s jackpot API, recreated Keno’s ticker creative as a video template in Smartly.io Creative Studio, and used triggers to launch and pause campaigns automatically. The result was 38X more new account acquisitions and a 97% decrease in cost-per-acquisition, helping Keno in-house digital advertising efficiently with a lean team.

Keno

Onam Khatri

Performance Media Manager