Case Study: Urban Sports Club achieves 52% lower CPA with Smartly.io

Smartly’s Creative Personalization Helps Urban Sports Club Decrease CPA by 52%

Urban Sports Club partnered with Smartly.io to solve the challenge of creating and managing a large volume of creative campaigns across its main markets in the Netherlands, Germany, and France. The team needed to produce many ad variations across formats, languages, and imagery while keeping production efficient and maintaining creative quality.

Using Smartly.io’s Automated Ads and creative personalization workflow, Urban Sports Club streamlined campaign creation by plugging spreadsheet-based inputs into the platform, enabling hundreds of ad variations to be generated quickly. Smartly.io helped the company save up to 57 hours per month, reduce cost per acquisition by 52%, and improve conversion rate by 21%.

Urban Sports Club

Silvia Bertoletti

Urban Sports Club