Case Study: Deliveroo achieves stronger ad performance with Smartly.io

Deliveroo reaches hyperlocal audiences with neighborhood favorites

Deliveroo, the UK food delivery company, wanted to make its paid social ads more relevant by serving weather-based creatives that matched changing consumer conditions. Working with Smartly.io and its Smartly Creative tools, the team aimed to streamline the production of personalized assets for Meta and Display without adding manual workload.

Smartly.io helped Deliveroo create interchangeable weather ads using video and display automation, with dynamic overlays for rainy, sunny, and cloudy forecasts powered by the same weather API across channels. The campaign delivered strong results, including a 25% higher video completion rate, a 32% lower CPM, and a 51% lower CPA, while helping Deliveroo exceed year-to-date benchmarks.

Deliveroo

Claire Reynolds

Senior Performance Marketing Specialist