Case Study: FanDuel achieves 4.5x Snapchat spend growth with Smartly.io

Smartly Helps FanDuel Scale Snap Spend 4.5X

FanDuel, a premier sports betting and daily fantasy sports company, needed to scale its Snapchat advertising during its biggest sports season while its internal team lacked the bandwidth for day-to-day campaign operations. Working with Smartly.io, FanDuel sought a way to increase spend and optimize performance against aggressive CPA goals across game-day campaigns.

Smartly.io’s Managed Service team used Smartly’s platform to automate campaign management, adjust bids and budgets across 25+ campaigns, and update creatives across 50+ ad sets in real time. As a result, FanDuel increased Snapchat spend by 4.5x year over year, reduced CPA by 39% month over month, and saved 5 hours of work.

FanDuel

Aaron Dugan

Director of Media & Demand Generation