Case Study: McDonald's achieves personalized, weather-based ad campaigns at scale with Smartly.io

McDonald's - Customer Case Study

McDonald’s worked with Smartly.io to keep its summer desserts campaign fresh and engaging throughout the season while maximizing reach. The challenge was to drive awareness in a relevant way without having to produce dozens of separate creatives.

Using Smartly.io’s Automated Ads, McDonald’s targeted people near its restaurants with ads personalized by location and local weather data. The ads changed copy and imagery based on real-time weather conditions, and the approach scaled across McDonald’s 65 restaurants in Finland, delivering automated, personalized, weather-customized creative at scale.

McDonald's