Case Study: Deliveroo achieves higher video completion and lower media costs with Smartly.io

Deliveroo uses Smartly Creative to create hundreds of weather-based creatives

Deliveroo, the UK-based food delivery and grocery app, wanted to make its paid social advertising more relevant by tailoring creative to the weather. Working with Smartly.io and its Smartly Creative tools, the team aimed to streamline the production of personalized ads without creating dozens of assets manually.

Smartly.io helped Deliveroo build weather-based video and display creatives using the same weather API across Meta and Display, with dynamic overlays for rainy, sunny, and cloudy conditions. The approach delivered strong performance gains, including a 25% higher video completion rate, a 32% lower CPM, and a 51% lower CPA, while allowing Deliveroo to serve hundreds of relevant ads efficiently.

Deliveroo

Hujat Battashy

Paid Social Specialist