Case Study: eBay automates Instagram Stories holiday video ads with Smartly.io Video Templates

Automating Instagram Stories Video Ads for the Holidays at Scale

eBay needed to promote its frequently updating holiday product deals and prices through Instagram Stories video ads, but manual creation was too time-consuming. Their challenge was to automatically scale video advertising with real-time product and pricing information. eBay partnered with Smartly.io and used its Video Templates service to solve this.

Smartly.io designed seasonal video templates that automatically pulled in the latest product and price data from eBay's catalog, ensuring all ads were always up-to-date. This solution allowed eBay to run a successful, automated holiday campaign and later scale its video advertising to two new markets, effectively reaching Instagram's growing user base.

eBay

Sadie Daryan

Global Head of Display and App Marketing