Case Study: Bonava achieves time savings with Smartly.io Automated Ads

Localized Ads for Real Estate with Automated Ads

Bonava, a leading residential development company in Northern Europe, needed a better way to manage localized real estate ads across Facebook and Instagram. With many different sites and frequently changing property information, keeping each ad up to date was difficult, even though location-specific messaging and targeting were driving strong results. Smartly.io’s Automated Ads helped address this challenge with a feed-based approach.

Using Smartly.io Automated Ads, Bonava and its agency iProspect automated both targeting and ad creation with data pulled from a Google spreadsheet feed. The solution automatically generated Carousel, Slideshow, and Lead ads while updating budgets, targeting, creative, and copy in real time. The result was continuous, fresh localized advertising and a reported 50% time savings in manual work.

Bonava

Lassi Laukkarineni

Prospect