Case Study: Frávega boosts offline smartphone sales with Smartly.io

Frávega - Customer Case Study

Frávega, one of Argentina’s leading electronics retailers with more than 100 locations nationwide, wanted to test whether localized Facebook advertising could help drive in-store sales and prove the offline impact of its campaigns. To do this, the company worked with Smartly.io using Local Awareness ads and a simple offline product feed setup.

Smartly.io helped Frávega set up a controlled test by identifying comparable stores, creating a manual Google Sheets feed for offline products, and building automated, dynamic ad creatives with up-to-date pricing. The campaign drove measurable offline results, delivering a lift in smartphone sales in the test stores for two out of three weeks, including weekly sales increases of 3% and 2.55%, with sales lift appearing for two consecutive weeks for the first time that year.

Frávega

Alejandro Fogarolli

Digital Marketing Team Leader