Case Study: LUISAVIAROMA achieves 65% higher ROAS with Smartly.io

LUISAVIAROMA increases ROAS on TikTok using image templates for Shopping Ads

LUISAVIAROMA, the luxury fashion retailer, wanted to improve TikTok performance beyond repurposed video assets and drive app installs with positive ROAS while protecting brand quality. To support this goal, the team worked with Smartly.io and explored a more TikTok-native creative approach for Shopping Ads.

Smartly.io helped LUISAVIAROMA use custom image templates for TikTok Video Shopping Ads, enabling brand-aligned creative variations built from existing assets. The approach delivered an 8.3% increase in CTR, a 30% lower CPA, and a 65% higher ROAS, showing that a creative-first TikTok strategy significantly improved performance.

Luisaviaroma

Deborah Emechebe

Paid Social Media Lead