Case Study: Monster reduces CPA by 60% with Smartly.io

Monster's Setup with personalized designed creatives that slash CPA by more than 50%

Monster, a global leader in connecting people and jobs, needed to efficiently create highly personalized creative content for more than 750,000 job listings across multiple markets and languages. To meet this challenge, Monster turned to Smartly.io and its Smartly creative automation and dynamic template capabilities to scale production without sacrificing quality.

Using Smartly.io’s dynamic image and video templates, catalog integration, advanced segmentation, and centralized campaign management, Monster was able to deliver relevant, personalized job ads at scale on Meta. The results were strong: Monster created over 750,000 creatives, reduced CPA by 60%, and improved traffic quality by 50%, while gaining real-time control and reporting across campaigns.

Monster

Sebastian Weiss

Global Creative Design Team