Case Study: VivaReal achieves 4x higher conversion rates with Smartly.io Lead Ads

Boosting Performance with Lead Ads

VivaReal, Brazil’s largest real estate portal, wanted to increase both the volume and quality of leads from its Facebook campaigns. To capture contact details from people interested in newly listed properties, VivaReal worked with Smartly.io and used Facebook Lead Ads to improve mobile lead collection.

Smartly.io helped VivaReal automate campaign creation and run mobile-first Lead Ad campaigns with Custom and Core Audiences, making it easier for users to submit prefilled forms inside the Facebook app. The result was a 4x higher conversion rate than regular Link Ads, an 80% lower cost per lead, and a 150% increase in budget, all while maintaining VivaReal’s high quality standards for leads.

VivaReal

Luca Migliore

Performance Marketing Analyst