Case Study: HEMA achieves higher CTR and ROAS with Smartly.io

Seasonal ads at scale for Retailer HEMA's online store

The home furnishing retailer HEMA, in partnership with its agency Oogst, sought to improve its online return on ad spend (ROAS) and increase conversions. They faced the challenge of effectively shifting from offline to online sales and wanted to optimize their campaigns for a highly competitive holiday season. They partnered with the vendor Smartly.io to automate their Facebook advertising.

Smartly.io implemented a solution using Dynamic Product Ads, powered by its Dynamic Image Templates and AI-driven optimization. This allowed HEMA to automatically create thousands of unique, personalized ads that retargeted website visitors with products they had viewed. The results were significant, with the Smartly.io campaign delivering a 5x higher click-through rate and an average relevance score of 9 out of 10, ultimately improving their return on ad spend.

Hema