Case Study: Deliveroo boosts acquisition and cuts CPA with Smartly.io

Deliveroo - Customer Case Study

Deliveroo, the food delivery company, wanted to scale Facebook and Instagram marketing across APAC while keeping CPA low. With a very small team managing campaigns in Australia, Singapore, the UAE and Hong Kong, they needed a better way to reduce manual work, improve efficiency and get stronger results. Deliveroo worked with Smartly.io to streamline campaign management and automation.

Using Smartly.io’s Predictive Budget Allocation, automatic Creative Optimization and Automated Ads with dynamic location-based targeting, Deliveroo was able to focus budgets on the best-performing audiences, reduce ad fatigue and launch localized campaigns much faster. The results were strong: acquisition volume increased by 70% quarter over quarter despite a 3% smaller budget, and CPA fell by 25% QoQ. Deliveroo also assigned 60% of its APAC Facebook budget to Automated Ads in Q1 2017.

Deliveroo