Case Study: Makuake increases ROAS and lowers CPA with Smartly.io

Makuake and Septeni Increase Revenue with Smartly Image Templates

Makuake, an e-commerce platform that helps businesses launch and promote new products and experiences, worked with Septeni to acquire new users and increase sales while better expressing brand information in dynamic ads on Facebook and Instagram. They needed more creative flexibility to optimize ad performance and maximize ad volume, but native platform features and other third-party tools did not provide the quality or capabilities they wanted. Smartly.io was the vendor used, specifically its image templates product.

Smartly.io’s image templates automated creative production and let Makuake add dynamic details like supporter counts and days left in the project directly into ad creatives without compromising brand image. This reduced manual work while improving performance, delivering a 34% lower cost per action, a 27% higher click-through rate, and a 50% increase in return on ad spend.

Makuake

Daisuke Yokawa

Director