Case Study: Linio achieves 3.1x higher CTR with Smartly.io Dynamic Image Templates and Automated Ads

Linio Automates Their Design Work With Smartly.io

Linio, the large Latin American online retailer, wanted to reactivate high-intent users with more effective Facebook advertising. Their challenge was improving the creative quality of Dynamic Product Ads, which could be efficient but often lacked the polish of manually designed retargeting ads. Smartly.io helped Linio address this with Dynamic Image Templates and Automated Ads.

Using Smartly.io Dynamic Image Templates combined with Dynamic Product Ads, Linio was able to adapt product feed images to Facebook’s creative guidelines and add dynamic content like product names and discounted prices directly into the ad images. The result was stronger performance: Linio reported 3.1x higher CTR and a 68% decrease in CPA compared with regular retargeting campaigns, while also reducing human dependency in ad creation.

Linio

Ankit Khemka

Group Head Social Media and Mobile