Case Study: OLX boosts customer listings and lowers cost per new listing with Smartly.io

OLX Brazil - Customer Case Study

OLX Brazil, a leading classifieds platform, wanted to attract new, high-quality users at scale and needed a faster approach to paid user acquisition and retargeting on Facebook. It partnered with Smartly.io and used AppsFlyer mobile attribution and marketing analytics to better understand user behavior, lifetime value, and campaign ROI.

Using the preconfigured AppsFlyer integration, OLX synced campaign and in-app event data into Smartly.io, which automatically optimized Facebook and Instagram advertising, shifted budgets to the best-performing campaigns, and enabled targeted retargeting across the funnel. The result was an 11% lower cost per new listing and a 30% increase in customer listings, helping OLX Brazil improve Facebook marketing ROI and reduce manual campaign management.

OLX

Caio Ferreira

Performance & Media Manager