Case Study: Liverpool boosts in-app purchase conversions with Smartly.io

Liverpool teams up with Visa to create playable ads and increase in-app purchase conversions up to 4.75%

Liverpool, one of Mexico’s largest retailers, wanted to boost in-app purchases with a unique, interactive campaign without adding extra internal bandwidth. To do this, they partnered with Smartly.io and used Smartly’s Creative Editor and reporting capabilities to explore playable ads and integrate Visa discount codes into their marketing.

With Smartly.io, Liverpool built scratchable playable ads using preset creative templates, then relied on automated tagging and reporting to measure performance without needing an external agency. The campaign delivered strong results, including a +17% lift in shares on iOS, a +4.75% increase in purchase conversion rate on iOS, and a +2% increase in purchase conversion rate on Android.

Liverpool

Victor Roberto Ortíz Flores

Sr. Digital Consultant