Case Study: OLX Pakistan decreases CPA by 16% with Smartly.io dynamic creative

Using Dynamic Creative to Improve Results How OLX Pakistan Decreased CPA by 16%

OLX Pakistan worked with Smartly.io to improve campaign performance while reducing cost per acquisition (CPA) and managing creative production more efficiently. The customer’s challenge was to find a more effective way to run ads and drive better results.

Smartly.io provided dynamic creative tools to automate and optimize ad variations for OLX Pakistan, helping make ads more relevant and effective. This approach led to a 16% decrease in CPA, delivering a clear measurable improvement in campaign efficiency.

OLX

Amarjeet Singh

OLX