Case Study: ABOUT YOU achieves up to 100% ROAS uplift with Smartly.io and TikTok Shopping Ads

ABOUT YOU drives 100% increase in ROAS with Smartly and TikTok Shopping Ads

ABOUT YOU, one of Europe’s fastest-growing fashion platforms, wanted to drive more incremental conversions from TikTok’s young, high-intent audience while improving lower-funnel performance. To support this always-on conversion strategy, the company worked with Smartly.io to manage creative and campaign execution across TikTok and other social channels, including TikTok’s newer Shopping Ads formats.

Using Smartly.io, ABOUT YOU tested TikTok Video Shopping Ads with Dynamic Formats and Dynamic Destination during alpha and beta phases. The result was a nearly 30% lift in ROAS for catalog sales campaigns versus business-as-usual, and ROAS above 100% for the add-to-cart event in France, showing that Smartly.io helped ABOUT YOU achieve stronger conversion performance on TikTok.

ABOUT YOU

Cindy Lin

Online Marketing Manager