Case Study: TIKI.VN achieves better ROI and higher conversions with Smartly.io

TIKI.VN Automate Their Way to Better ROI

TIKI.VN, one of Vietnam’s fastest-growing ecommerce companies, needed a way to maintain strong advertising ROI, grow sales, and win new customers without increasing headcount as the number of Facebook campaigns kept growing. They turned to Smartly.io to help manage and optimize their performance marketing more efficiently.

Using Smartly.io’s triggers, Predictive Budget Allocation, and Dynamic Image Templates for Facebook campaigns, TIKI.VN automated manual optimization tasks and improved ad relevance with customized creatives. Smartly.io helped reduce CPA by 40%, increase conversions by more than 10x for dynamic ads, and double CTRs, post engagement, and conversion rates, while enabling the team to manage more campaigns with the same number of people.

TIKI.VN

Dang Duc

Marketing Team Leader