Case Study: MUBI achieves 2239% marketing volume growth with Smartly.io

MUBI - Customer Case Study

MUBI, the curated video-on-demand streaming service for cult, classic, and award-winning cinema, wanted to drive web-based trial sign-ups from Facebook while reaching film lovers, culture seekers, and technophiles across 193 countries. Before working with Smartly.io, MUBI was only boosting Facebook posts and had no tracking in place for cost per action or conversions.

Smartly.io helped MUBI build a proper conversion funnel, install Facebook conversion tracking, and use Website Custom Audiences and Lookalikes with ongoing support. The result was profitable CPA in just seven days, and Smartly.io helped increase marketing volume by 2239% while maintaining a positive return on investment.

MUBI