Case Study: Sonova Achieves 30% Lower Appointment Costs with Smartly.io

Sonova uses automation across multiple markets decreasing costs by 30%

Sonova, a global leader in hearing care solutions, needed a way to scale paid social campaigns across multiple European markets with just one team member managing the function. They wanted to reach new prospects with localized, high-quality leads while keeping costs low and avoiding additional headcount. To solve this, Sonova worked with Smartly.io and used automation tools to support a modular, scalable approach.

With Smartly.io’s Automated Ads, Segment Asset Customization, Video Templates, and Budget Pools, Sonova built hyper-local campaigns, personalized creatives at scale, and automated budget optimization across markets. The results were strong: Sonova achieved a 9% decrease in cost per lead, a 30% decrease in cost per appointment, and created 800+ ads, helping the team improve performance and scale future campaigns more efficiently.

Sonova

Agnese Prelli

Senior Paid Social Marketing Manager