Case Study: Hawkers drives Instagram sales and brand growth with Smartly.io

Growing Sales and Brand on Instagram

Hawkers, a next-generation sunglasses company, wanted to grow brand awareness on Instagram and be the first sunglasses brand to launch a major promotion there, while also coordinating with campaigns on other social platforms to boost end-of-summer sales. They worked with Smartly.io and its Instagram Ads automation tools to support these goals.

Smartly.io helped Hawkers run prospecting and retargeting Instagram Ads using adapted Facebook creatives and discount-code offers, while automating campaign optimizations and trigger-based discount reductions to drive urgency. The campaign delivered strong results, including 3X ROI for prospecting ad sets, 11X ROI for remarketing, and 7X lower CPC, prompting Hawkers to split future investment between Facebook and Instagram.

Hawkers