Case Study: Sephora achieves localized video ad scale across 7 countries with Smartly.io

Sephora SEA Goes Beyond (Static) Beauty with Videos

Sephora SEA, the Asia-Pacific retail arm of Sephora, needed a faster way to expand beyond static ads for its Black Friday campaign across seven countries. With a catalog of more than 8,500 products and limited turnaround time, it turned to Smartly.io and its Creative Studio to help scale video ad creation.

Using Smartly.io Creative Studio, Sephora built a custom video template and connected its existing product feed to automatically generate localized video ads. In minutes, the team produced more than 40 video ads in multiple formats for Facebook and Instagram, enabling Sephora to launch a three-day campaign with dynamic, market-specific creative at scale.

Sephora

Joan Tan

Performance Marketing