Case Study: Mango achieves 4.2x ROAS with Smartly.io

How Mango Drove 4.2x ROAS with Optimization

Mango, the Spain-based fashion and retail brand, needed a new Facebook and Instagram marketing partner to run social advertising more efficiently, scale creative variety, and optimize campaigns using internal data. Working with Smartly.io, Mango wanted to align its social performance reporting with Google Analytics 360, since Facebook conversion data did not match its main revenue measurement system.

Smartly.io solved this by integrating Server-to-Server tracking so Mango could optimize against its trusted Google Analytics data source, while also using Image Templates to scale creative production across its product range. As a result, Mango achieved a 4.2x return on ad spend and reduced cost-per-click by 58%, helping turn Facebook into a stronger revenue channel.

Mango

Roger Graell

Ecommerce Director