Case Study: DiDi decreases Cost Per Install by 6% with Smartly.io Predictive Budget Allocation

DiDi decreased Cost Per Install by 6% using Predictive Budget Allocation across digital channels

DiDi, the app-based transportation and on-demand delivery company, worked with Smartly.io to tackle the challenge of driving incremental app installs across a complex, multi-product, multi-market paid media mix. With performance varying by channel, product maturity, and market, DiDi needed a better way to understand channel efficiency and allocate budget more effectively.

Using Smartly.io’s Predictive Budget Allocation, DiDi automatically optimized budgets across channels, campaigns, and ad sets based on a custom KPI aligned with prior Conversion Lift Studies. The approach helped reduce CPI by 6%, increase installs by 10%, and improve conversion rate by 10%, while also reducing manual work and guesswork in daily budget management.

DiDi

Juan Carlos Zaragoza

Performance Marketing Manager