Case Study: Albert Heijn drives incremental sales and saves time with Smartly.io

Albert Heijn Scales Multi-Platform Digital Circulars to Drive Incremental Sales

Albert Heijn, the largest Dutch supermarket chain, needed a better way to deliver personalized offers and consistent customer experiences across Facebook, Instagram, and Pinterest. Working with Smartly.io, the team sought a more efficient way to manage multi-platform digital circulars and tailor creative and messaging for each channel without relying on time-consuming manual updates.

Using Smartly.io’s Digital Circular solution and Image Templates, Albert Heijn automated weekly offer campaigns across all three platforms from one UI while customizing messaging to fit each audience. The result was a 95% time savings, cutting weekly production and launch time from 3 hours to under 5 minutes, while also increasing reach by 38% and outperforming competing grocery stores by 17 points.

Albert Heijn

Bram Molenaar

Digital Media Specialist