Case Study: Jellyfish Group achieves 43% more leads with 27% lower CPL with Smartly.io

Jellyfish Group - Customer Case Study

Jellyfish Group, a full-service digital marketing agency, needed a better way to support a large online education client’s paid media efforts across Facebook and Instagram. With around 1,000 active prospecting ad sets and hundreds of degree programs to manage, manually adjusting ad set budgets based on performance was too time-consuming and limited how often optimizations could be made. Jellyfish Group turned to Smartly.io for help.

Using Smartly.io’s Predictive Budget Allocation, Jellyfish Group automated budget management by forecasting cost-per-lead for each audience and product and distributing budgets more effectively. The result was 43% more leads and a 27% lower cost per lead month over month, while freeing the team to focus on higher-value strategic optimization and creative testing.

Jellyfish Group

Laura Mittelmann

Senior Paid Social Specialist