Case Study: HelloFresh scales customized video ads and boosts efficiency with Smartly.io

HelloFresh Scaled Customized Video Ads while Increasing Team Efficiency

HelloFresh, the meal kit provider, wanted to scale personalized Christmas countdown video ads across 12 markets on Facebook while keeping creative fresh and tailored to each audience. Its manual ad customization process was too slow and difficult to standardize, creating challenges for speed, consistency, and scale. To solve this, HelloFresh turned to Smartly.io and its automation capabilities, including Video Templates, product feeds, and Automated Ads.

Smartly.io helped HelloFresh build an automated workflow that generated customized videos from live product data, launched them to Facebook, and kept them updated in real time. With Smartly.io’s Creative Studio and Automated Ads, HelloFresh tripled its social advertising team efficiency and increased customized video production 10x for its 2019 Christmas campaigns, while also enabling real-time reporting and creative optimization.

HelloFresh