Case Study: Börlind cuts Cost Per Order by 50% with GroupM and Smartly

How Börlind slashed CPO by 50% Partnering with GroupM and Smartly

GroupM, working with Börlind, needed a more efficient way to manage and optimize paid social campaigns while reducing the manual workload involved in tracking and execution. To support this, the team turned to Smartly.io and its all-in-one digital advertising platform.

Smartly.io helped GroupM streamline creative automation and dynamic creative optimization, combining creative and media capabilities to speed up campaign production and testing. The result was a 50% reduction in Cost Per Order, while also saving time across the process and improving the quality of output for clients.

GroupM

Fabian Kietzmann

Chief Products & Services Officer