Case Study: Skyscanner achieves 146% marketing volume growth with Smartly.io

146% increase in marketing volume and 27% decrease in CPA

Skyscanner, a global travel search engine, needed a way to scale social media marketing while reducing manual workload. Working with Smartly.io, they sought a partner that could deliver stability, technical support, and fast adaptation to Facebook’s changing advertising environment, along with advanced features like DPA, Dynamic Image Templates, and reporting exports.

Smartly.io implemented Predictive Budget Allocation and Automated Page Post Promoting to automate campaign management and workflow optimization. As a result, Skyscanner increased marketing volume by 146% and reduced CPA by 27% without increasing workload, helping them scale efficiently while maintaining performance.

Skyscanner

Filippo Ciurria

Senior Social Media Manager, Global