Case Study: TUI Belgium achieves over 3X higher CTR with Smartly.io

TUI Belgium Tripled Its CTR While Improving CPA

TUI Belgium, the market-leading tour operator, sought to improve the performance of its direct response advertising campaigns on social media. They partnered with the vendor Smartly.io to utilize its creative automation and A/B testing capabilities to find a more effective ad format.

Using Smartly.io's Dynamic Image Templates, the campaign automatically customized creative assets with brand elements. The solution involved running a test comparing collection ads to traditional link ads. The results from Smartly.io were significant, showing a 58% lower booking cost and a tripled click-through rate, enabling TUI to plan future campaigns much more efficiently.

TUI

Nicolas Elshout

Digital Marketeer