Case Study: ZALORA achieves 50% more marketing volume and 30% higher ROI with Smartly.io

30% increase in ROI and 50% increase in marketing volume with Predictive Budget Allocation

ZALORA, a fast-growing online fashion retailer in Asia, wanted to acquire new customers while meeting ROI targets. The company also needed a way to scale marketing efficiently and reduce the workload required to manage campaigns, so it turned to Smartly.io.

Smartly.io implemented its Predictive Budget Allocation feature to automate campaign management and optimize spend across ad sets. As a result, ZALORA increased marketing volume by 50% and improved ROI by 30%, while also lowering CPA and reducing manual work.

ZALORA

Kaushal Bhalotia

Head of Online Marketing