Case Study: Careem achieves lower CPA and higher CTR with Smartly.io video automation

Careem Expands Video Automation During the World Cup

Careem, a ride-sharing company and the Middle East's only tech unicorn, sought innovative ways to reduce manual creative work and avoid extra production costs for its ad campaigns. To address this challenge, they partnered with vendor Smartly.io to leverage its video template solution, aiming to automate their creative process and improve ad efficiency.

The solution from Smartly.io enabled Careem to quickly create customized video ads by repurposing existing static images. They produced seven videos in just ten minutes to promote a World Cup-themed campaign with promo codes. This approach led to a significant 10% drop in cost per acquisition (CPA) and a 500% increase in click-through rate (CTR) compared to their static ads over a five-day campaign, demonstrating the powerful impact of Smartly.io's automation.

Careem

Setu Sharma

Sr. Performance Marketing Manager