Case Study: DFS Furniture achieves +114% ROAS on Pinterest with Smartly.io

DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest

DFS Furniture, a UK and Ireland omni-channel retailer, needed a way to ramp up Pinterest shopping campaigns and improve ROAS across a complex multi-channel media strategy without adding extra resources or bespoke creative. Smartly.io helped DFS address this challenge by using Smartly’s automation and image templates to scale creative production and campaign execution on Pinterest.

Using Smartly.io, DFS generated hundreds of new creative variations, added experimental messaging like quick delivery and promotional offers, and automated campaign creation to reduce manual work. The results were strong: DFS increased ROAS by 114%, drove 286% more traffic, and created more than 800 new creatives while scaling Pinterest activity by nearly 300%.

DFS Furniture

Adam Clarke

Group Senior Digital Performance Manager