Case Study: Albert Heijn Saves Time and Boosts Awareness with Smartly.io

Albert Heijn Serves Fresh Weekly Offers with Smartly

Albert Heijn, the Dutch supermarket chain, needed a faster way to manage its weekly changing offers on Facebook and Instagram. Its manual workflow for updating creatives and ongoing campaigns was time-consuming and error-prone, and the regular collection ad format offered limited personalization and flexibility for aligning with new brand guidelines. Smartly.io helped address these challenges with its Digital Circular solution.

Using Smartly.io’s Digital Circular, Image Templates, and a weekly offers feed, Albert Heijn automated creative production and campaign management while keeping product information up to date and on brand. The results were substantial: time spent on pulling product data, producing creatives, and launching campaigns dropped from 3 hours to under 5 minutes per week, campaign management time was reduced by 95%, and the brand saw lifts in top-of-mind awareness (+27.1%) and online ad awareness (+15.3%).

Albert Heijn

Bram Molenaar

Digital Media Specialist