Case Study: Uber Eats boosts ad performance with Smartly.io

How to Respond Creatively to the Disrupted Market

Uber Eats, the global food delivery platform, needed to quickly adapt its marketing during the COVID-19 pandemic. With consumer behavior changing fast, the team had to promote new initiatives like “$0 Delivery Fee” and “Leave at door” while creating localized messaging for multiple markets and showcasing the variety of restaurants available. They worked with Smartly.io to respond with a new creative direction.

Smartly.io’s Creative Studio designed a new video concept and scaled it across markets and languages, while Smartly.io’s Video Templates tool helped Uber Eats automatically generate hundreds of localized videos in 9:16 and 1:1 formats for Facebook, Instagram, and Snapchat. The result was a successful rollout across five markets and three languages, with a +43% click-through rate and +54% return on ad spend.

Uber Eats

Merry Morud

Marketing Manager, Performance Creative Optimization