Case Study: BarkBox reduces CPA by 26% with Smartly.io

Barkbox Increases Paid Social Roi with Automation

BarkBox, a monthly subscription service for all-natural dog treats and toys, wanted to lower its cost per new subscription and drive more sales without adding to its team’s workload. It worked with Smartly.io to automate paid social ad buying and optimization.

Smartly.io used customized optimization triggers to adjust BarkBox’s campaigns in real time based on performance rules, such as scaling budgets when CPA was on target, raising bids when delivery was limited, and pausing underperforming ads. The result was a 26% lower cost per acquisition, helping BarkBox improve paid social ROI while saving time and resources.

BarkBox

Rob Schutz

Head of Growth