Case Study: vanHaren achieves better shopping experiences and higher conversions with Smartly.io

vanHaren delivered better shoe shopping experiences with Smartly Workspaces

vanHaren, a leading shoe retailer, wanted to create more personalized shopping experiences across the social commerce funnel but struggled to manually switch ads on and off based on weather, seasons, or trends. Working with Smartly.io, the team needed a way to make their catalog-based campaigns more relevant and timely without relying on time-consuming manual updates.

Smartly.io helped vanHaren and the GroupM Nexus & Greenhouse teams use Smartly Workspaces to automate dynamic ads connected to product catalog data plus triggers like weather APIs and trend signals. This enabled relevant carousel and collection ads that improved performance, delivering a 11% increase in add-to-cart conversion rate, a 14% decrease in bounce rate, and a 6% lift in page visits.

vanHaren

Nikki Gruijters

Nexus Social Team