Case Study: Under Armour achieves greater efficiency and ROI with Smartly.io

Under Armour Leverages Cross-Border Catalog to Streamline Ads Buying Across Markets

Under Armour, the global sportswear brand, needed a simpler way to manage advertising across 13 European markets while keeping campaigns localized and on-brand. The team wanted to reduce the time spent handling multiple catalogues and campaigns, improve efficiency, and let automated budget allocation favor the best-performing regions. Smartly.io helped address this challenge with its cross-border catalogue and campaign setup.

With Smartly.io’s Cross-Border Catalogue and Image Templates, Under Armour merged 13 catalogues and campaigns into one, while still showing localized product details like price and currency. The solution saved hours of manual work, improved campaign efficiency, and helped the team focus more on creative. According to the case study, Under Armour also doubled its return on investment and ran thousands of catalogue ads with a more streamlined, scalable setup.

Under Armour