Case Study: Uber Freight drives higher engagement and lower acquisition costs with Smartly.io's modular video creative

Uber Freight Leverages Smartly’s Modular Creative to Drive Performance

Uber Freight partnered with Smartly.io to improve performance marketing for its freight platform while attracting new truck owners, fleets, and shippers. With limited creative resources and only a small number of long-form video assets, the team needed a way to create more social-first ads and better understand which messages would resonate with different audiences.

Using Smartly.io’s Creative Studio, Modular Video Approach, Video Templates, and Split Test capabilities, Uber Freight turned existing footage into 25 video variations and tested them across audience segments, eventually selecting six top performers to scale. Smartly.io’s approach delivered strong measurable gains, including a 108% increase in click-through rate, a 43% reduction in cost per click, and a 36% decrease in cost per sign-up for fleet.

Uber