Case Study: Finery achieves automated sales funnel efficiency with Smartly.io

Finery Automates their Sales Funnel with Smartly.io

Finery, a UK-based online womenswear brand, wanted to scale its marketing into new regions without growing its team. The company needed a more efficient way to manage prospecting and retargeting campaigns while maintaining strong performance, so it turned to Smartly.io and its automated ads and dynamic ad tools.

Smartly.io helped Finery automate its sales funnel by using a product feed for prospecting campaigns and Dynamic Image Templates for retargeting creatives. After testing automated campaigns against manually created ones, Finery found no significant performance difference, while cutting campaign management time by 25% and enabling them to launch in the USA without adding headcount.

Finery

Andrew Shakespeare

Business Intelligence Manager