Case Study: Musement boosts app downloads and lowers CPI with Smartly.io

50% CPI overtime using Smartly.io’s optimization features compared with other channels

Musement, a mobile app and city guide brand in Italy, partnered with Smartly.io to boost app downloads for its new app while keeping cost per install (CPI) below a target level. The challenge was to scale mobile app installs efficiently and improve the quality of acquired users through better marketing performance.

Using Smartly.io’s optimization solutions, Musement automated creative rotation, applied Predictive Budget Allocation, and used Campaign Conversion Lookalikes to improve campaign efficiency. As a result, Smartly.io helped Musement cut CPI by 50%, increase customer quality conversion rate by 52%, and drive an 8x increase in app downloads.

Musement

Fabio Zecchini

Co-Founder