Case Study: Eurojackpot reduces manual workload and boosts ROAS with Smartly.io Workspaces

Eurojackpot & GroupM Nexus leverage Smartly Workspaces to reduce manual workload and increase ROAS

Eurojackpot, a multi-country lottery managed by GroupM Nexus Netherlands, needed to constantly update prospecting, retargeting, and CRM ads with the latest jackpot amount and copy. With weekly changes, an added Tuesday draw, and budget pacing requirements across multiple campaigns, the team faced a time-consuming manual workflow and weekend campaign setup. Smartly.io’s Workspaces was used to help automate these real-time updates.

By implementing Smartly.io Workspaces, the team automated the campaign setup process and reduced manual workload by 65% while avoiding weekend work and lowering the risk of errors. Smartly.io also helped keep budgets on track and contributed to a 59% increase in ROAS compared with the period before using Workspaces.

Eurojackpot

Dennis van der Zant

Social Team