Case Study: Koala reduces CPA by 38% with Smartly.io Modular Video Creative

Driving Performance Through Video Ads That Are Easy to Create and Iterate On-The-Go

Koala, a leading Australian online furniture brand, partnered with Smartly.io to improve the speed and efficiency of its social video creative production. Koala needed to launch multiple Facebook and Instagram video ads with different messages, but its in-house design process had long lead times and made it difficult to iterate quickly.

Using Smartly.io’s Modular Video Creative, Koala automated and scaled video production, enabling the team to create and test 24 customized on-brand videos in just 2.5 hours. Smartly.io helped Koala identify high- and low-performing creative modules in real time, and the approach delivered a 38% reduction in CPA while supporting future expansion to additional products and markets.

Koala

Isabelle Zonderland

Paid Media Manager