Case Study: eProfessional triples video view times with Smartly.io

eProfessional Creates Hyperlocal Video Ads Across 11 Countries

The customer, eProfessional, a German digital marketing agency, faced a challenge for their client, a large fashion retailer. The task was to promote a celebrity fashion line with hyperlocal video ads customized for 11 different European countries, a project that presented a significant technical hurdle. They partnered with Smartly.io to utilize its platform for creative automation.

Smartly.io implemented a solution using a data feed from a Google Sheet to automate the creation and targeting of thousands of localized ads. This system managed campaigns in batches and dynamically inserted location-specific details like city names into the ad copy. The results for eProfessional were highly successful, generating 4,000 localized ads and tripling the video view rate, a massive increase in campaign performance that would not have been possible manually.

eProfessional

Steffi Kegel

Director Social Media Advertising