Case Study: Foot Locker achieves 28% lower CPA with Smartly.io Gen AI

Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

Foot Locker, the global sportswear and footwear retailer, wanted to create brand-consistent ad creative that mirrored its website across a large product catalog. The company partnered with Smartly.io to explore Gen AI capabilities for improving creative consistency and campaign efficiency.

Smartly.io helped Foot Locker enhance its Dynamic Product Ads with AI-generated product scenes, producing more than 10,000 refreshed images in a single click across European markets. The result was a 32% uplift in CTR and a 28% reduction in CPA, showing that Smartly.io’s Gen AI solution improved both performance and scalability.

Foot Locker

Nikolay Zelyamov

Manager Programmatic & Paid Social EMEA