Case Study: Grover achieves 70% lower CPA with Smartly.io and Meta Advantage+ Shopping Campaigns

Grover drives a 70% decrease in costs with Smartly and Meta’s Advantage+ Shopping Campaigns

Grover, the Berlin-based technology subscription rental company, wanted to consolidate its marketing efforts and improve performance with Meta’s new Advantage+ Shopping campaign type while keeping workload low. To support testing and scaling these campaigns, Grover worked with Smartly.io and used Smartly.io Workspaces alongside Meta’s Advantage+ Shopping Campaigns.

With Smartly.io, Grover gained a unified campaign creation and management experience, enabling teams to work simultaneously, make bulk changes, and launch dynamic creatives across multiple ad formats. The result was stronger performance versus BAU campaigns: Smartly.io helped Grover achieve a 19% decrease in CAC, a 70% reduction in CPA, and 43% more conversions.

Grover

Diego Pineda Castro

Senior Paid Social Specialist